Mini Series; The Client Journey: EP1 The Booking

Hello, Welcome and a very happy New Year to you all! I hope you had an incredible Christmas and New Year and you are making your way into the new year with big dreams and big business plans. This year, in a bid to enhance the professional beauty industry's service levels, we are kicking things off with a mini series brought to you by The Global Beauty Group on the 7 Essential steps that turn an average treatment into an exceptional service.  In today's professional beauty industry landscape, it's not enough to just perform a treatment. Our clients have come to expect a level of excellence from the professional beauty industry that we will be spending the next 7 weeks exploring together. These metrics of exceptional service include experience, results, value and time - all of which can be provided in every treatment across the industry from eyebrow wax to facial and all the way through to massage and makeup application.  There are 7 steps which span across seven episodes of this mini series, which will expand how to enhance yours or your teams client experience. These 7 steps are; the booking, the introduction, the consultation, the diagnosis, the treatment itself, the prescription and the rebooking. As 2020 is the year for advanced, results driven technology treatments, our friends at The Global Beauty Group have been kind enough to provided us with technology tips along the way which will not only enhance your service levels, but too your bottom line.  This is episode one of seven on the 7 essential steps that turn an average treatment into an exceptional experience. Thank you to our friends at The Global Beauty Group for making this mini series possible! Keep an eye out on the Beaute Industrie Blog for a written version of the episode you can share in your team groups or print and stick in your staff kitchen!