Mark Effinger - From Sick To Superhuman
You’ve probably heard me talk about Nootopia products on the podcast recently — it’s because I really love them and how they make me feel. But I also wanted to share the story behind how they were developed and brought to market because it is amazing. I got to record a conversation with the co-founder of Nootopia, “Mr. Noots” and I know you’ll be inspired by his story of resilience. Most of all I am excited to share how you can go from being sick to superhuman! Mark Effinger is a seasoned entrepreneurial and intrapreneurial business champion. Working with CEOs, company founders and management remains a great passion for him. Mark spent much of his 20’s in the US Air Force, playing with aircraft at a deeply technical level. The Air Force provided the perfect platform to become an endurance bicyclist, hang glider pilot, motorcycle canyon carver, and eventually training in bodybuilding. These adrenaline-fueled activities inspired the spirit and insight of what it feels to be indomitable. To operate well under pressure. To thrive while on the edge. The death of his former wife from a painkiller overdose put him on the path to creating high-performance experiential nutritional supplements. After 4 years of development, he released a product often considered the “Limitless NZT-48” as in the movie. He applied LEAN Startup methodologies, bootstrapped it, and has experienced 3500% growth over the first year (now 5,100% over 29 months). He specializes in Biochemistry, Nootropic Development, Hormone Optimization, Brain Optimization, and Product development. Since that time, Mark and the BiOptimizers/Nootopia development team and labs have continued solving some of the greatest challenges presented to us by our clients. Whether mind, body, energy, sex, sleep, drive, focus, depression, aging, athletic performance, neurological decay, cardiovascular problems… if it’s a human condition issue, they strive to address it in the most effective and healthy manner possible. You can find Mark on Instagram: https://www.instagram.com/markeffinger or on his website: http://markeffinger.com/