308: From 0 to 400 Units in 3.5 Years with Sterling White

Would your life be positively impacted by owning over 400 rental units? What if you could get there in under four years? On today’s show, we interview BiggerPockets contributor Sterling White, who has managed to do just that! Sterling shares how he started his entrepreneurial journey selling Pokemon cards and eventually worked his way up to owning over 150 single family properties (and several multifamilies as well). He also shares how he finds 90-100% of his properties OFF MARKET using a five-step system for finding and closing on them (so simple anyone can do it), as well as the script he uses when speaking directly to sellers. You don’t want to miss his powerful secret for building rapport with potential leads (by sending a specific puzzle to them in the mail) and how he raises money to close on these properties. If you want to scale your business and want the blueprint for how to do it, don’t miss this powerful episode! In This Episode We Cover:How Sterling got into real estate, working for free just to learnNegotiating equity: What is it?Why you possibly shouldn’t go the wholesaling routeThe benefit of focusing on your strengthsHow to work with your family and friends and branching out from thereHow he finds deals—cold call mixed with direct mailWhy he sends Rubik’s cubes to prospectsTips for creating a network of investors by building a funnelWhat his team looks likeAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets CalculatorsBiggerPockets EventsMentorBetter Business BureauBiggerPockets BlogBiggerPockets Facebook ProfileBiggerPockets Podcast 061: How to Succeed in Multifamily Investing – A Unique Conversation with Josh, Brandon, and BenBiggerPockets Podcast 170: The Journey From Flipping Houses to Owning 1,470 Units with Andrew CushmanBiggerPockets Youtube ChannelUpworkFiverrListSourceBrandon’s InstagramDavid’s InstagramBooks Mentioned in this Show90 Days of Intention by Brandon Turner (Journal)Jab, Jab, Jab, Right Hook by Gary VaynerchukMulti-Family Millions by David LindahlLead the Field by Earl NightingaleFire Round QuestionsShould you invest in a passive deal first or jump straight in to being a deal sponsor?What do you believe are the pros/cons or benefits/risks of investing in multifamily and residential rental properties?Can you wholesale multifamily properties?What expenses I should consider when analyzing an apartment complex?Does anyone have any creative ways to target owners of apartment complexes to try and complete a deal?Tweetable Topics:“You just have to train yourself to get past objections.” (Tweet This!)“Share your story to other people who are where you were.” (Tweet This!)“If you can’t negotiate the price, negotiate the terms.” (Tweet This!)“Everything is selling. Even when you’re buying, you still have to sell.” (Tweet This!)“We all have a short amount of time on this planet, so might as well go after your dreams and goals ultimately.” (Tweet This!)Connect with SterlingSterling’s BiggerPockets ProfileSterling’s Company Website