662: ROE > ROI and Why Your “Cash Flow” Number is Deceiving w/Chris Lopez

Cash flow—the two words every rookie real estate investor loves to hear. It’s always about cash flow. “If the property doesn’t bring in a healthy amount of pure profit every month, there’s no point in buying it!” This sentiment could cost you hundreds of thousands, if not millions over the lifetime of your real estate investing career. Don’t get us wrong, cash flow is important, but focusing on this metric alone may lead to your downfall. Chris Lopez hopped off the “buy only for cash flow” bandwagon long ago, and he’s much richer for doing so. Chris has become successful quickly in the real estate game, which is doubly impressive if you look at his past business history. He didn’t start in real estate sales, investing, or anything of that nature—he was more interested in building content for other businesses he was pursuing. After realizing that rental property investing was the way to go, Chris took a hard pivot, repurposing the same skills he used in his businesses to work in real estate. Now, he’s got eight units of his own, passive investments he doesn't need to worry about, and a successful real estate brokerage situated in the real estate mecca of Denver, Colorado. He’s become the foremost expert on Denver real estate not because he’s done thousands of deals, but because he knows the area well enough to teach those who don’t. Chris talks about business building, mentorship, and a much better calculation than cash flow in this episode. In This Episode We Cover: Building a real estate business that not only makes you active but passive income SEO, content marketing, and using “lead magnets” to drastically increase your deal flow The wrong way to find a mentor and four simple steps to take to get the attention of top investors The world’s best business card and how it turns you from a novice into an expert How to reevaluate your real estate portfolio to ensure it’s making the most money possible And So Much More! Links from the Show BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Bookstore BiggerPockets Bootcamps BiggerPockets Podcast Get Your Ticket for BPCon 2022 Listen to All Your Favorite BiggerPockets Podcasts in One Place Learn About Real Estate, The Housing Market, and Money Management with The BiggerPockets Podcasts Get More Deals Done with The BiggerPockets Investing Tools Find a BiggerPockets Real Estate Meetup in Your Area David's BiggerPockets Profile David's Instagram Rob's BiggerPockets Profile Rob's Youtube Rob's Instagram Rob's TikTok Rob's Twitter BiggerPockets Podcast 278 BiggerPockets Podcast 558 Watch Chris’ “House Hackerz” Series on YouTube 9 Simple Steps to Finding the Best Real Estate Mentor Books Mentioned in the Show: Rich Dad Poor Dad by Robert Kiyosaki BRRRR by David Greene How to Sell Your House for Top Dollar, Faster by Faby Gonzalez Good to Great by Jim Collins Who Not How by Dan Sullivan Connect with Chris: Chris' website Click here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-662 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page! Learn more about your ad choices. Visit megaphone.fm/adchoices