120 | Movement Marketing And Advertising | Behavioural Science For Success Of Marketing | Chip Walker

Manuj Aggarwal and Chip Walker talk about the Movement Advertising and Marketing and how it differs from traditional advertising. 

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 In this episode, we will learn about:

· The Movement Advertising and Marketing

· How to get companies into a cultural movement

· Launching your first business

· Building employee engagement through inside movement advertising

· About the sustainability of business practices

· Working with luxury brands and cultural movements

· About digital advertising

· Behavioral science for marketing success

· Business opportunities in the coming future

About Chip Walker

Chip Walker is a brand, business, and cultural strategist who has spent his career at some of NY Madison Avenue's legendary agencies. He has led the strategy function at a creative agency, a marketing services agency, and a digital/social agency, giving him a truly multi-disciplinary perspective. He's also lead strategy across the WPP companies (ad, media, digital, multi-cultural, etc.) for some of its largest clients, including AT&T and Bank of America.

Links And Mentions From This Episode:

• Chip's Website:  https://www.chipwalker.com/
• Chip's email: [email protected]
• TetraNoodle consulting services: www.bootstrapping.group
• TetraNoodle professional training: https://courses.tetranoodle.com

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