200 | What Is Competitive Positioning? (Examples & Types)

Learn what competitive positioning is with top examples and types  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll know what a competitive positioning strategy is and how leading brands use strategy to influence their audience with competitive communication.  First, we’ll demystify the complexity of competitive positioning and all their interchangeable synonyms.  We’ll answer the question “What is competitive positioning” including a competitive positioning definition from the father of modern marketing Philip Kotler.  Next, we’ll look at what a positional map or perceptual map is and how it’s used as a tool to visualize the competitive landscape.  Then, you’ll discover examples and types of competitive positioning including an example of against positioning from the Dollar Shave Club and experience positioning by JetBlue.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/