Interview with Chris Kneeland

Chris is one of the veteran marketers out there - he is the senior advisor to CMOs at Zappos, Harley Davidson, Best Buy, Godaddy, and dozens of other brands.Before founding Cult, he was the Marketing leader at John Deere and The Home Depot.On the podcast, he would love to talk about:Cult brand principles - how the most iconic brands in the world achieved their success and adorationMarketing/Advertising - how brands need to spend less money on paid media and markdowns and instead rise up to do "real" marketing by providing better products, services, and customer experiencesInternal Engagement: how the world's best brands are built from the inside out. Business leaders have a greater responsibility to convert employees into evangelists by focusing more effort and resources into their culture Social Media Links: https://cultideas.com/