Interview with Paige Arnof-Fenn

Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a global marketing and branding firm that helps organizations get more clients and scale-up through effective storytelling.Her clients include Microsoft, Virgin, The New York Times Company, and Colgate.She graduated from Stanford University and Harvard Business School and she serves on several Boards and is a popular speaker and columnist who has written for Entrepreneur and Forbes. Full bio: I love building great brands! I was first VP marketing/CMO Zipcar (now Avis), VP of marketing Inc.com (sold to Bertelsmann) and the first SVP of marketing at Launch Media (went public & later sold to Yahoo. I worked as a special assistant to the CMO of global marketing at The Coca-Cola Company (Sergio Zyman) and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury, U.S. Mint. Prior to running the Olympic joint venture, I worked in brand management at Procter & Gamble. I'm a popular keynote speaker and panelist at venues including the New England Direct Marketing Assn, MIT Enterprise Forum, Commonwealth Institute, HBS, the AMA, Simmons School of Management (where I was also Entrepreneur-in-Residence and on the Dean’s Advisory Council), Women in Technology, various corporate workshops and conferences and on the faculty of CLE. I judged the Dalton Pen, Web Marketing Association and Stevie Awards, coached other entrepreneurs through Springboard Enterprises and hosted online webinars to share marketing expertise with business owners around the world. I was the first woman to be elected Chair of the Board of Trustees of the Sports Museum at the TD Garden and the former Chair of the Alumni Board of Stanford University, was formerly VP of the HBS Global Alumni Board, and a founding Board member of Women Entrepreneurs in Science & Technology. I was the Appointed Director from HBS on the HAA Board and am currently an advisor to several early-stage private companies and nonprofit organizations. I am a record 3-time past president of the Stanford Club of New England representing 5 states and 6,500 alums in the region and hold an undergraduate degree in economics from Stanford University and an MBA from Harvard Business School. Specialties: Branding, advertising, media relations, PR, promotions, new product launches, market research, crisis communications   Social Media Links: https://www.linkedin.com/in/paigearnoffenn/http://mavensandmoguls.com/about-us.html