A Fight for the Life of Your Business: What Boxing Can Teach You About Branding

Nora chats with Eddie Hearn, the President of Matchroom Boxing. What began as a family business, Matchroom Sport now has an estimated valuation of over $800 million. Eddie explains why storytelling is at the core of his business, and why he believes that “sales is a transfer of emotion.” Source for the game: Atlas Obscura’s 18 Obscure Sports That Are Well Worth Rooting For. For more info on our presenting sponsor, check out realvision.com/businesscasual.  Host: Nora Ali Producer: Olivia Meade    Video Editor: Sebastian Vega Production, Mixing & Sound Design: Daniel Markus Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop VP, Head of Multimedia: Sarah Singer  Full transcripts for all Business Casual episodes available at https://businesscasual.fm