How Vita Coco Out-Hustled the Competition

Scott shares some big news! Then, Nora and Scott chat with Mike Kirban, co-founder and executive chairman of Vita Coco, the world’s largest coconut water company. Mike reveals how Vita Coco won the coconut water wars, and shares marketing strategies and tips on how to connect with consumers in an authentic way. Plus: Why he rejected an acquisition offer from Pepsi and kept Vita Coco independent. For more info on our presenting sponsor, check out grayscale.com/businesscasual Hosts: Nora Ali & Scott Rogowsky Producer: Bella Hutchins  Video Editors: McKenzie Marshall and Christie Muldoon Production, Mixing & Sound Design: Daniel Markus Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop VP, Head of Multimedia: Sarah Singer  Full transcripts for all Business Casual episodes available at https://businesscasual.fm