Innovation ages like a fine wine

Imagine an industry lacking broadscale innovation for 100+ years. Your first thought is probably WTF and your second is probably ‘whoever can nail the first truly innovative business model is about to strike gold.’ The time has come for a gold strike in the booze industry, a space that’s been bereft of innovation since Prohibition was lifted.  Today on Business Casual, Helena Price Hambrecht, co-founder of the virally popular DTC aperitif brand Haus, explains how innovation in booze happens, who’s responsible, and why it matters.  Don’t miss it.