A Look Inside ESPN's Social Strategy with Kaitee Daley

Kaitee Daley, Sr. Director, ESPN Social, joined Business of Social to talk about running all things social at the worldwide leader in sports and the balance that comes with staying on brand, managing over 40 accounts and overseeing TV Shows, Breaking News, ESPN personalities and Partners. Kaitee gives us her take on a variety of topics, including: How to take risks and do things a little differently to make your brand stand out, managing internal feedback, continuing to grow their fanbase and the importance of quality over quantity and not just posting for the sake of posting.