Advertising Now vs. The Future with Matt Scheckner

Matt Scheckner, Global CEO at Ad Week, joined Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media. Matt gives his thoughts on what brands can do to limit mistakes, the price we pay for data capture in the modern word and how to where to draw the line vs. push the envelope with your brand strategy. "If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for example. With a big enough budget and the right influencers they were able to market that festival to millions of people who wanted to go - they made that festival seem real and on the one hand it's incredible marketing, but on the other it's a scary concept!"