How NBC Sports Attacks Social Media with Lyndsay Signor

Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all.  On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry.   FOLLOW THE GUEST, Lyndsay Signor: LinkedIn: https://www.linkedin.com/in/lyndsay-signor-48874a4/ Twitter: https://twitter.com/LyndsaySignor   FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrickley/ YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/   FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/   An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com   FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/