How to Leverage PR for Your Brand with Beck Bamberger

Beck Bamberger is a former, on-air host and executive producer which led her to an Emmy in 2011.  She is a contributing writer to publications like Inc, Huffington Post, Entrepreneur, Fast Company, and Forbes.  AND she currently serves as the founder of BAM Communications, a public relations firm focused on representing the movers, shakers, breakers, and makers of technology.   On this episode, Beck sheds light on all-things PR.  Here are some of the topics: BAM Communications and what they provide clients during a day-to-day The importance of PR for a company The difference between PR and Marketing & Advertising? How has social media affected the industry over the last 5 years? How can brands use social media to increase their PR efforts or brand awareness? How big are influencers with large social followings in the industry? EARNED MEDIA VALUE and what data you can use to prove that in 2018 How to get positive brand awareness with short attention spans? And finally, her overall philosophy on how to deal with a PR crisis   FOLLOW BECK:   Twitter:@beckbamberger    FOLLOW THE SHOW:   David on Twitter: https://twitter.com/DavidjBrickley   Brett on Twitter: https://twitter.com/BrettReganSTN   @bizofsocial: Facebook  Twitter Instagram   A STN Digital Production A San Diego agency that focuses on digital monetization and original content to unlock the full potential of brands stndigital.com