Marketing Your Product to a New Audience with Lindsey Scheftic

On this episode of Business of Social, we are joined by Lindsey Scheftic, VP of Marketing, at Skyrocket. Lindsey is veteran of the marketing industry and has a lot of knowledge, experience and ideas to offer during this episode. We focus on what methods and tactics marketers can implement into their strategy in order to reach a new audience or continue to grow their current consumer base. "When it comes to trying to get in front a new audience you have try a lot of different methods and A LOT of testing. Our strategy is a little bit more of a manual process than most companies would typically go with, but we used a very fine toothed comb to try and find our core consumer and get in front of our audience"