How Are Marcomms Execs Using AI?
C-Suite Perspectives - Podcast tekijän mukaan The Conference Board
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Marketing and communications teams are harnessing the new opportunities presented by AI. In this episode of CEO Perspectives, Denise Dahlhoff, Senior Researcher in Marketing and Communications, and Steve Odland, President and CEO, both of The Conference Board, sit down to discuss widespread use and experimentation with AI in marketing and communications as well as the concerns that are arising. Tune in to discover: The future impact of AI in the eyes of marketing and communications professionals, based on our latest research What are the greatest concerns about AI’s use? Why marketers appear to be making greater use of AI than communications executives How AI helps productivity and creativity How can AI help with development of strategy Why are midlevel/junior marketers at the forefront of adopting AI in their work, ahead of senior marketers? To learn more, access the research report, AI in Marketing & Communications: Boosting Productivity—and Creativity, Too? here.
