Sustainability needs to be led from the top! Sarah Walker-Smith, CEO Shakespeare Martineau

Can Marketing Save the Planet? - Podcast tekijän mukaan canmarketingsavetheplanet

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Sarah Walker-Smith is the CEO of Shakespeare Martineau. She is the first female, non-lawyer CEO in the legal top 50. In this episode we delve into the importance of strong leadership and why sustainability needs to be led from the top. Sarah talks about why she is so passionate about sustainability, what she has experienced in her career, and why businesses cannot approach sustainability as a tick box exercise. We also take a look into why the role of marketing is so important and, how marketing cannot drive change on its own .

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