The Jeep Wrangler: Saving Democracy, Making Bank

The Jeep was created in the 1940s to serve the battlefields of World War II. It glided into France on D-Day, it slogged through the Bulge. Today you can find Jeeps cruising the Jersey shore, or parked in someone’s garage next to a Mercedes-Benz S-class. But it still remains true to its military roots. It’s still—defiantly—the most American vehicle of all time. So why does this anachronistic, out-of-step vehicle still sell so well? The answer may surprise you. If you’d like to keep up with the most recent news from this and other Pushkin podcasts be sure to sign up for our email list at Pushkin.fm.See omnystudio.com/listener for privacy information.