#103) Rebranding Yourself for Your Career | Kanika Tolver

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Today, we’re going to talk about rebranding yourself for your career and your job search. 

Our guest, Kanika Tolver, is a career coach and author of the book, Career Rehab: Rebuild Your Personal Brand and Rethink the Way You Work. In Career Rehab, Tolver helps readers strip away what's holding them back to create the career of their dreams. Readers learn how to create an online brand presence, market an authentic personal brand, and sell their brand-offering expertise and skills.

She has been featured on CNN, CBS Radio, Glassdoor, Entrepreneur, the Washington Post and in a variety of radio interviews and podcasts.

Here's what we cover:

• Let’s talk about what rebranding actually is. What would this look like in the context of someone’s career?
• Getting clear on what you want next:
• How can I build my career floorplan? (Salary, skills matching, ideal location, where you want to live). 
• Career Rooms and Spaces: (Company type, company culture)
• Career Appliances: What are the incentives that you want? Paid time off? Remote opportunities?
• The emotional part: How can we deal with stress and anxiety during this time of intense transition? 
• What are ways that I can ensure that companies take me seriously (as a career transitioner) during the application stages?

Resources Mentioned in the Show:

• Order Career Rehab on Amazon Kindle
• Follow Kanika on Instagram,Twitter, and LinkedIn
• Sign up for our New Year, New Job 6-email-series: https://mailchi.mp/letseatgrandma/new-year-new-job