Challenger Chats Episode #10 with Steve Grocutt

Challenger Chats is back with another deep dive into the world of game-changing brands! This time, we sit down with Steve Grocutt, founder of Cornish Bakery, to uncover the incredible story behind one of the UK’s fastest-growing bakery brands. With a firm belief that “Bakery is the new Coffee Shop”, Steve has built a business that has redefined what a bakery is, does and can be. Cornish Bakery is a modern bakery creating beautiful, welcoming, community spaces where people can relax, connect, and enjoy exceptional, freshly made food and coffee.  From its humble beginnings in Mevagissey, Cornish Bakery is growing fast with a current trading estate of 66 stores and counting, in bustling tourist hotspots, charming market towns, and vibrant city centres across the country. Its formula? Authenticity, quality, and a deep understanding of what today’s customers want. Steve shares his journey - his bold vision, the lessons learned along the way, and what it takes to build a standout hospitality brand that is shaking things up on the high street. In this episode we explore: ✅ The origins of Cornish Bakery and what inspired Steve to start ✅ The challenges of scaling while maintaining quality and culture ✅ The secret ingredient behind Cornish Bakery’s success ✅ How he dealt with letting go of the reins and transitioning from ‘Founder CEO’ to ‘Founder Investor’✅ What’s next for the brand and its continued expansion  If you’re passionate about entrepreneurship, hospitality, or simply love a great brand and founder story, this episode is not to be missed! Links:  Fairgame: https://thecornishbakery.com/  Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z Our fantastic show producer is Fina Charleson. Find out more about her work at https://www.finacharleson.com