054 Claude VonStroke Legendary DJ & Music Entrepreneur

Hailed as the best DJ in America, Claude VonStroke regularly performs for five to ten thousand people and even more. He shares his origin story, how his truly genius and original plan to learn from the best DJs made him America’s #1 DJ and how worked for 15 long years to make his dreams come true. “I'm trying to tell you that going after the golden goose isn't always the best path to success… only a few can get lucky so we don't even try to go that route. We just try to be legit. We just try to be who we are, and because we do that, it works.“ - Claude VonStroke Claude’s Early Foray into Music In an industry that celebrates mostly teenage geniuses, Claude stands out as someone who did gain music production until he was about 32. He grew up in a realm where a youngster could not just find anything on the Internet. Nobody in the neighborhood played the music he wanted to create so he had to forge an unusual path. “There's no generational group of artists, every six years flipping over, that's showing another group of younger people that, ‘Oh, you can be a huge techno DJ from Milwaukee.’” - Claude VonStroke Cleveland-born, Claude’s musical influences evolved after moving to Detroit. From listening to Uncle Vic playing Journey in Cleveland, he went on and began listening to The Electrifying Mojo’s playlist of Prince and Run-DMC. As the kind of kid who was obsessed with listening to the radio every night, these artists shaped his music taste. Fifteen Years in the Making Claude didn’t always want to make music. In the past, he also wanted to be a film director. He took a solid fifteen years to realize that he “sucked” at the project and people management aspect of filmmaking. “The path is just totally different. It's like you need to be a real manager of personalities to be a great filmmaker. But to be a musician, you just kinda have to learn to manage yourself.” - Claude VonStroke Music remained in the closet for years. Claude knew he was good at it but he didn’t want to admit it and didn’t see that DJing could be a job. He didn’t start going to underground raves until he was 23. A Genius Plan to Learn To overcome the fact that he did not know anybody in the music industry, Claude put to use his filmmaking talent. He decided to make a documentary about some techno music and every music DJ who came to San Francisco after moving from Detroit. In a fascinating turn of events, his inability to license songs forced him to make music that sounded like his interviewee’s. By the end of it, he not only got every single piece of information about these DJs. He learned to make the songs that they made, and the rest is history. “My first record was big because I've been bottled up for 20 years waiting to release a huge record.” - Claude VonStroke To hear more about Claude’s story of creativity, entrepreneurship and massive risk-taking, download and listen to the episode. Bio: Barclay Crenshaw (a.k.a. Claude VonStroke) * DJ Magazine says he is the best DJ In America * Billboard Magazine says his label, Dirty Bird is one of the top 5 Independence Dance Labels * Mix Magazine named Dirty Bird the label of the decade * He’s also got a critically acclaimed Radio Show and podcast called "The Birdhouse" In this day and age of music cross-pollination, Claude VonStroke sits at the forefront of all that is good, proper and most importantly, fun. VonStroke is just as relaxed in his home studio building beats as he is dropping massive underground records in a room filled by thousands. DJ-wise, his relentless touring of every major city, festival and basement after-party around the world has only enriched his unique perspective on music. As the owner of the record label,