107 Sian Sutherland – plastic is last century’s material – what’s next?

Sian Sutherland, co-founder of A Plastic Planet, tells Catherine Weetman why there are compelling reasons to design plastic out of our lives, and how PlasticFree.com helps us do that... Plastic is embedded in pretty much every part of our lives. The plastics industry promotes it as the perfect material for thousands of products, being cheap, lightweight, clean, and convenient. But is that really true? And are there better ways to design products, packaging and systems to meet the needs of people, planet and prosperity?  I've been a long time admirer of Sian Sutherland and her work. Sian Co-founded A Plastic Planet, one of the most recognised and respected organisations tackling the plastic crisis and PlasticFree, the first materials and systems solutions platform, empowering global creatives to design waste out at source.  Sian is passionate about igniting social change, and creating brands and businesses with soul, and is a serial entrepreneur with a varied background across industries. In 2023 at the UN Plastics Treaty negotiations (INC2),  in partnership with Plastic Soup Foundation, A Plastic Planet launched the Plastic Health Council, bringing the expert scientists to the negotiating process with the irrefutable proof of plastic chemicals impact on human health.  Sian is passionately pro-business and solutions focused, and believes the plastic crisis gives us all a way in to changing both materials and systems to create a different future for next generations.  I particularly like the courageous way that Sian helps us unpack the key issues around plastics and is actively creating and powering up a range of solutions of plastic-free solutions. As Sian says, by "fixing the plastic crisis, we will fix so much else" I felt this was a really rich conversation. Sian and A Plastic Planet are involved in so many initiatives and I didn't want you to miss out on any of Sian's insights and ideas, so I've split the conversation into two episodes. In this episode we talk about plastic free.com, a new systems and solutions platform for creatives, including designers technologists marketers strategists - that has thousands of case studies and proof points for plastic free solutions. We cover greenwash, vegan leathers, why chemistry is now essential for designers and makers, plus recent science on plastics and health. Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer.  Her award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world). Stay in touch for free insights and updates...  Read on for a summary of the podcast and links to the people, organisations and other resources we mention.  Don't forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.