Episode 34 – Noreen Kam and Michael Brown of LUP Global

In this podcast, Catherine Weetman talks to Noreen Kam and Michael Brown of LUP Global, in Australia, about the circular asset management solution they’ve developed for LUP Global’s customers.We hear about the opportunities for companies to reduce their capex, improve the performance and lifetime cost of equipment, and to recover value from the equipment at the end of its service period. Michael explains how this approach is normal in the airline industry, where often the airline doesn’t own anything – the plane, the engines, even the seats. Everything is owned, provided and maintained by the suppliers – you may have heard of the Rolls Royce example, selling power by the hour so you purchase the performance of the engine, instead of buying the engine itself.Noreen and Michael realised that many other industry sectors don’t use these approaches, and so they are helping companies benefit from circular asset management, starting with laboratory equipment. Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer.  Her award-winning book includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).Stay in touch for free insights and updates... Read on for a summary of the podcast and links to the people, organisations and other resources we mention. You can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox... Links we mention in the episode:* LUP Global lupglobal.com* Email: [email protected]* Noreen Kam on LinkedIn https://www.linkedin.com/in/noreen-kam-mcips-75586119/* Michael Brown on LinkedIn https://www.linkedin.com/in/michaelbrown111/* Blog: Why ‘semi-circular’ strategies are a sustainable step forward https://www.rethinkglobal.info/semi-circular-strategies/* Podcast: Ep 24 - Steve Haskew of Circular Computing https://www.rethinkglobal.info/episode-24-steve-haskew-of-circular-computing/* White paper from Circle Economy (2020) What tracking assets can do for the circular economy - tracking assets further extends product lifetime and improves finance-ability of Product-as-a-Service Models https://www.circle-economy.com/news/what-tracking-assets-can-do-for-the-circular-economy-2