Climate activism has tried facts. Now it needs hearts and minds
The United Nations Climate Change Conference known as COP is an imperfect forum for achieving progress on climate change. The discourse that unfolds there is dominated by the global north. Any action agreed upon is nonbinding. It’s heavily attended — and influenced — by lobbyists for the fossil fuel industry. It may not be the forum we need, but it’s the forum we have, Kumi Naidoo, a climate activist and the former executive director of Greenpeace International, told Devex on the most recent episode of our Climate+ podcast. “The way I see COP is it's about getting the best out of the really bad system,” he said. COP’s strength lies in its power to shape the narrative around climate change, which up until this point has failed to engage both citizens and governments on the scale that it needs to. According to Naidoo, the climate movement needs to go beyond data and facts in its messaging — it needs to appeal to emotions, too. Breaking climate out of its silo and recognizing its interconnectedness with human rights, development, and economic systems is the only way forward, and COP has the potential to get that message broadcast on a large scale. "The reality is that we are seeing, on a weekly basis now, around the world, extreme weather events which are clearly climate-induced events, which are taking lives, damaging infrastructure, destroying livelihoods, and so on,” he said. “Being able to draw attention to those things using the COP as a communicative opportunity is what activism needs to do."The Climate + podcast is supported by the World Bank. To learn more about efforts to end poverty on a livable planet, visit: https://www.worldbank.org/en/programs/the-world-bank-at-cop28Join Devex on Dec. 7 on the sidelines of COP 28 in Dubai or online from anywhere for the Climate + summit. Register here.