Show Me You Know Me: Mastering Personalization in Sales Outreach -- with Sam McKenna

Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal. Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics. In this episode of Closing Time, Sam shares practical examples of using her trademarked “Show Me You Know Me®” model in cold email, nurture email, social media, and more. Tune in to learn how to cut through the noise and make your outreach truly stand out in a sea of same. Watch the episode on YouTube.   Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Sam McKenna: Website // Twitter // LinkedIn • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube