How to Launch a New Biosciences Product: Start Small or Dive in?

Cold Call - Podcast tekijän mukaan HBR Presents / Brian Kenny - Tiistaisin

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C16 Biosciences wants to replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. Should the synthetic biology startup start small in the personal care market or dive into booming lab-grown food market?

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