Big Number Thinking

Social media has convinced an entire generation of creators to focus on numbers — followers, subscribers, likes, shares, and other engagement metrics. However, focusing on numbers can often lead an artist to make bad decisions.Today's ShowFocusing on numbersLimiting comments on BSkyUPDATE: Hoganmag.comLost the Kickstarter mojoComic book vs graphic novelSummaryIn this conversation, Dave Kellett and Brad Guigar discuss recent updates on Blue Sky, a social media platform, and how it offers a healthier commenting environment. They emphasize the importance of quality followers over quantity, sharing insights from their own experiences with Kickstarter campaigns and the ineffectiveness of traditional social media platforms like Twitter and Instagram. The conversation concludes with a focus on engagement metrics and the need for creators to prioritize passionate followers rather than simply chasing numbers. In this conversation, Dave Kellett and Brad discuss the importance of building the right audience for comics, emphasizing the shift from merely increasing follower counts to fostering passionate engagement. They explore the challenges of navigating social media changes, the necessity of embracing change in the webcomics industry, and the emotional toll of crowdfunding campaigns like Kickstarter. The discussion culminates in advice for rekindling motivation and finding joy in the creative process amidst uncertainty. In this conversation, Brad and Dave explore the emotional and practical aspects of running Kickstarter campaigns, the importance of market testing, and the structural elements that contribute to a successful project. They also discuss the significance of listening to one's inner voice during creative endeavors and reflect on the differences between comic books and graphic novels, emphasizing the evolution of sequential art.TakeawaysOrganizing your workspace can be a form of avoidance.Blue Sky's new commenting features promote a healthier online environment.Quality followers are more valuable than a large follower count.Kickstarter success can be achieved without relying on traditional social media.Engagement metrics should focus on passionate followers, not just numbers.Turning off public comments can improve mental well-being for creators.Social media platforms should be evaluated based on their effectiveness for business.Creators should prioritize platforms that allow for direct engagement with their audience.The herd mentality in social media can lead to poor decision-making. Building the right audience is crucial for success.Focusing on passionate engagement is more important than follower counts.Social media platforms can change, and so should your strategy.Embrace change as a constant in the webcomics industry.Kickstarter campaigns can be emotionally exhausting but are part of the process.It's natural to feel doubt after a failed campaign.Finding joy in the creative process is essential for motivation.You are not alone in your struggles as a creator.Being pragmatic about social media is key to success.Every upheaval in the industry can lead to new opportunities. Challenges can ignite motivation and creativity.Finding personal motivation is key to success.Kickstarter serves as a valuable market testing tool.Emotional tolls are part of the creative process.Structuring your Kickstarter effectively can lead to better outcomes.Listening to your inner voice can guide your decisions.Evaluating past projects helps in future planning.The distinction between comic books and graphic novels is significant.Comic books are often seen as disposable, while graphic novels are more permanent.Creative paths may need reevaluation based on market feedback. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.