Goal-Based Marketing: Aligning with Business Objectives

Aligning marketing activities to business goals is the best strategy for achieving success. Business and marketing leaders may already be doing this but are they doing is consistently? Are you saying any of these: "We just aren't getting the results we'd hoped for" or "Our marketing doesn't do anything for us" or "We are behind on budget, so we need to cut marketing expenses." If any of these resonate with you, this episode is for you!