201: (Tip) User Experience vs. Customer Experience

Jeannie shares tips and distinctions for delivering an excellent overall customer experience to those who your digital products and services. User experience vs, customer experience: Is there a difference? Your rock star dev team has created an excellent user experience, so why are customers still dropping out on you? If the product or service you offer is digital, you might say “all our customers are users,” so it’s easy to fall into the trap of thinking user experience covers it all. But while they can be similar, there are some critical distinctions!  “A good customer experience model will take every part of that journey into account, including the digital." -@jeanniecw” We’ve seen this many times: digital products that deliver an excellent user experience, while the experience around it needs lots of work! So maybe it’s time to take your developers out of the hot seat and look elsewhere for the answers. Want to make sure your user experience is conducive to the overall experience you envision for your customers? Jeannie is serving up some answers to help you keep these parts of the experience in perspective, and some great tips you can use today! Sponsor Message: Free Webinar March 21st Align your brand promises with customer perceptions and the true experience delivered.   Do you know how to deliver the superior customer experience you visualize? We will help your team become a force for positive change, starting with a customer-centric mission. Jeannie Walters and the 360Connext team help companies across industries and around the globe develop unique and scalable customer-focused missions. And now they're offering the same set of actions to their community for free!   You need a compass for making astounding changes in the customer experience, and a way to break down the silos that are in your way. Develop a mission around consistently delivering excellent experiences, and make your employees proud to be on board. Visit CXWebinar.com to sign up for free. Related content 360Connext® post and video, User Experience and Customer Experience: What’s the Difference? Customers That Stick® post, Turn Your Customer Experience Inside Out Episode 120: Jim Kalbach, Experience Mapping Expert Episode 025: Customer Journey Maps, Justin Zacks, and Amazon 2-Hour Delivery   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices