Leveraging Data as a Product: Strategies for Growth with Liat Ben-Zur

Elif Tutuk interviews Liat Ben-Zur, a tech executive, on applying product-led growth (PLG) principles to data management. They discuss understanding customer needs, defining value propositions, and PLG techniques like freemium models. The conversation also covers key metrics and feedback methods for data product success, offering valuable insights for those aiming to leverage data for organizational growth.