Design Adjacent with Catherine Clark, Founder and Paul McDowall on changing spaces, designing around people, and not being perfect

In 2001, Catherine and Paul joined forces to create an original agency concept, built around the idea that true collaborative thinking and different perspectives can solve brand challenges holistically—and better. Together, with their talented team of brand architects, they partner with some of the world’s most forward-looking brands. Their strategic and creative guidance has helped brands better our world by tackling the important topics such as sustainability, health and wellness, and empowerment head on. Catherine sets the vision for the business and shapes the strategic direction for the work. Growing up in Paris as a child of parents who worked for the United Nations, she was brought up in an international community, steeped in colorful stories, beliefs, and values. That ultimately fueled her passion for entrepreneurship and the potential she sees in people and businesses to make our world better. Paul is the creative force behind the business. He grew up in Liverpool, UK, a hotbed of creativity with many musicians, writers and artists. His surroundings shaped his perspective and created a deep-seated curiosity to create, make and explore the potential in things. His guidance inspires new ideas and unlocks new ways of thinking. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.