Design Adjacent with Chris Hervochon, Better Way CPA, virtual CFO for marketing and creative agencies and nonprofit organizations

On this episode of AIGA Design Adjacent…Moving from hobby to work, taking advantage of the experts in your corner, value of a business coach, investing in yourself, making data work for you, and being helpful with Chris Hervochon, Better Way CPA, Virtual CFO for marketing and creative agencies and nonprofit organizations Chris Hervochon, CPA, CVA is the sole proprietor of his CPA firm. Chris Hervochon provides outsourced accounting and tax preparation for small businesses and individuals. Before starting his own CPA firm, Chris spent ten years between forensic accounting and corporate accounting and finance. He has been featured in publications such as the Journal of Accountancy, Accounting Today, AMEX Open Forum, Parakeeto Podcast, The Agency Management Institute Podcast and the Digital Marketing Agency Builders Podcast for his industry knowledge and accounting expertise. Chris' passion for the accounting and finance industry is evident by a number of extra-curricular programs. He volunteers as a committee member of the AICPA Young Member Leadership Committee, and lead of the Retention Task Force.  Chris is a member of the Business & Industry and Government Affairs Committees, as well as the CPE Facility Task Force of the South Carolina Association of CPAs. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.