Design Adjacent with Pek Pongpaet on careers, writing code, power of play in problem solving

About Pek Ponpaet Pek is the founder of Impekable, a digital product studio that helps enterprise and B2B SaaS companies create better products through user experience design. Impekable has designed and created products for X, Alphabet’s moonshot factory, Adobe, Twilio, Pentair, two startups acquired by Palo Alto Networks. Impekable has been recognized as one of America’s fastest growing businesses on the Inc. 5000 list 3 times in a row. Prior to Impekable, Pek designed and developed next generation user interfaces at Accenture Technology Labs’ HCI group, and created interactive experiences for clients including Tesla and USAF at digital agency Roundarch Isobar. Pek loves helping startups and is a product mentor at accelerators and incubators including TechStars, 1871, and Bosch’s Chicago Connectory. He also has a design podcast called What is UX where he interviews design leaders from companies such as Tesla, Netflix and Youtube on the topic of user experience design. He helps enterprises and startups achieve their goals through product strategy, world class user experience design, software engineering and app development. He is also a mentor, helping others by sharing his story and offering advice to those in startups and product development. Pek's podcast: What is UX? https://whatisux.co/  About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.