Wheldon ’n’ Wootton
Dog ’n’ Bone - Podcast tekijän mukaan Propeller Group
Kategoriat:
Royal Bank of Scotland’s David Wheldon and ISBA’s former Director of Advertising & Media Bob Wootton chat about the changing role of the CMO, the end of the ‘lead agency’ concept, the challenge of a fragmented media landscape and the danger of seductive digital metrics.
