S4 | Ep 1 | Busting Myths About the CDO role with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership

In Episode 1, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, where they discuss the myths about the role of the CDO and why tenure is so short, which includes;Why no two CDO roles are the sameWhy the majority of CDOs are hired for the wrong reasons How the people making those decisions don’t understand the role or what it should do for them How the CDO role isn’t a transitional one and shouldn’t be about delivering projectsWhy the narrative around the CoE being an internal consultancy is damaging Why D&A teams haven’t been good enough at articulating both direct and indirect value The ways to book and track value generated Why we’ve been guilty of wrongly beating up IT over the years The relationship between technology, the role of a CDO and why it’s become a grey area If culture, literacy and adoption are related to the tenure of the CDOWhy 'culture change' and 'literacy' aren’t helpful terms Why we need to be more prescriptive to change behaviours and culture across the organisationThe importance of comms teams in a chief data office The benefits of "selling" indirectly Why reporting lines and operating models play a role in the success of a CDOWhy you need to understand the trade-offs within your reporting line The benefit of owning insight within the CDO office and the differences in Insight skillsets The relationship between how organisations utilise consulting firms and the impact it has on a CDOHow hype and buzz have helped move data up the value chainWhy the data conversation is starting to stagnate What the CDO needs to do to have more success Thanks to our sponsor, Dufrain:Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage. At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term. Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.