S4 | Ep 35 | Turning Sponsorship into Data Management Success with Rupal Sumaria, Head of Data Management at ASOS

In Episode 35, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rupal Sumaria, Head of Data Management at ASOS, where they discuss how to obtain buy-in and sponsorship for data management, which includes;Ending up in Data Governance by accident Rebranding from Data Governance to Data Management The recognition that Data Management can support Why repetition, persistence and resilience are the key to driving buy-in and sponsorship Using different content and analogies to communicate with different teams The importance of getting into as many meetings as possibleUsing a variety of different mediums to communicate with your business teams Why data management success requires a fundamental mindset shift for the entire organisation  Communication differences between business teams and executives Why the perception of legacy organisations versus digital natives isn’t always accurate Prioritising which data management use cases to tackle first  Why willing partners are critical and how you identify themWhy people skills are so critical when working in data managementHow personality can take you a long way Why the perception of job titles can make a difference Balancing quick wins with long-term strategic initiatives The role of technology and tooling in data governance Why data discoverability is a critical component to successThe importance of retaining and sharing company knowledge The differences between data governance and AI governance How GenAI will impact data governance   Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.