S4 | Ep 43 | Creating Financial Value Through Data with Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra

In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes; The catalyst for launching CollibraWhat the title Chief Data Citizen meansSetting up the chief data office inside CollibraWhy people confuse Collibra for a data management software companyDefining value and data monetisationWhy selling data is the least common way of monetising dataHow to use data to turn it into moneyHow the immaturity of the CDO role affects the ability to monetise dataThe 5 enterprise capabilities of the MIT data monetisation frameworkWhy putting the data product in the middle is what makes the money The evolution of the data product and what it is or isn’tWhile monetizing data is difficult that’s not an excuseWhy the ‘data as an asset’ trend will be unstoppableBut, why most companies don’t treat data as an assetThe Databricks V Snowflake debateWhy most data vendors are like ants in comparison to the ‘hyperscaler’ titansWhy those titans are benefitting CollibraWhy organisations will never succeed in putting all of their data in one placeWhy the data vendor ecosystem still has a long way to growThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.