DP 048: Reclaiming Value through a Re-Branding with Steve Varnum
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Podcast tekijän mukaan Beth Brodovsky
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"New Hampshire Community Loan Fund" is a mouthful. No one wants to have to say it or type it 20 times a day. Before Steve Varnum arrived, the organization had shortened the name and—too late—discovered that they dropped the part that connected them to their audience. Today Beth and Steve talk about how to back up and correct a misstep with your brand.
