Honey, What’s Paid Traffic? What Your Parents Really Know About Your Business

New post from The eCommerceFuel Blog:

eCommerce entrepreneurs can be a misunderstood bunch. Sometimes it's the people that know us better than anyone else who can't figure us out – our parents. Today on the show, we talk to a few eCommerce entrepreneurs and their mothers to really dig into how well their parents really know their kid's business. What they say might surprise you! Subscribe:  iTunes | Stitcher With your hosts Andrew Youderian and Laura Serino of eCommerceFuel.com, Freddy Lanksy of iChess.net, Nathan Rothstein of ProjectRepat.com, Kevin Stecko of 80sTees.com (and their Mothers) Lucy: My technical knowledge is, let's say making a graph, is still below zero, but is going higher. Freddy: I think it's better than some of our customers. She can figure out how to open applications or send an email. It's not that bad. Lucy: Hey, come on, I'm far more advanced than that. At least partly. Freddy: Okay. Andrew: Welcome to the eCommerceFuel Podcast, I'm Andrew Youderian. We e-commerce entrepreneurs can be a misunderstood bunch and sometimes most so surprisingly among a few of the people that know us best in the whole world, our parents. If you asked your parents to describe what you do, how close or perhaps comically off the mark would their answer be? Some of them would have no problem describing what you do fairly accurately while others probably couldn't find your store's website online if they had to. So today on the show, how well do parents of e-commerce entrepreneurs really know their kid's business? And it's brought to you by our podcast producer here, Laura Serino. One quick note, despite my handing the reins to Laura much more frequently over the last two to three weeks, not planning an early retirement on my side. You will definitely be hearing more from Laura in the future. But I've been on the road the last couple of weeks and we'll be back in full force next week and hopefully with an upcoming episode about I've been up to on the trail. Here's Laura with today's episode. Freddy Lansky of iChess.net and his Mom Lucy Lucy: This is Lucy Lansky. I'm Freddy's mom, I'm originally from Argentina after 36 years I'm still talking...I sound like a newcomer. Laura: Freddy Lansky is the co-founder of iChess.net, a chess enthusiast website that specializes in digital chess products and videos. His mom Lucy is not surprised that he ended up running an online business. Laura: Does he ever talk to you about work and what he's doing? And when he does, do you understand what he's talking about? Lucy: Well, the first question as far as sharing with me what he's doing, the answer is not too much. And as far as understanding what he's doing, the answer is again partially. I used to know more about or understand more what he was doing. Right now, I know very little as far as what he actually does. Freddy: I think as business grows, there's more aspects and elements and things that I'm doing that, if you're not a marketer or an online business owner, it's kind of hard to explain. So I'll have to just say it in general terms like, "Business is good," "Business is not so good this month." I don't get into marketing nerd talk with my mom because I don't think she'd really know what I'm talking about. Lucy: Why don't you try? Freddy: Okay, I can try. Lucy: Just to see how stupid I can be. Freddy: Okay. Laura: I have a feeling you'd catch on quickly, Lucy. Freddy: Yeah, maybe we'll train her. [laughter] Lucy: I still hope that eventually he'll settle somewhere. That's all I have to say about that. Nathan Rothstein of Project Repat & His Mom Ana Ana: When he started Project Repat, he told us he starting to help this guy he met at graduate school. It was, "Oh, okay, fine." We just listened and learned pretty quickly that we needed to just listen. And now yes, of course, we ask questions,