19 Working with influencers as a small business

How do I work with influencers?It’s a daunting, confusing, and pretty unpredictable marketing strategy - but when it works, it works! Is it right for you?Today on the podcast, you’ll hear from the wonderful Angela who is the owner of Branche - an eCommerce brand based in Melbourne. Angela has made influencer marketing and collaborations an integral element of her marketing strategy to grow her audience and increase sales. From sliding into DM’s to hosting a VIP launch event with the who’s who of the Melbourne influencer scene - Ange takes us through it all!You will hear🛍 Why Angela uses influencer marketing 🛍 The type of influencer that works for her🛍 How to develop relationships 🛍 Ups and downfalls of this strategy 🛍 Approaching with the right mindset 🛍 Taking influencer marketing to the next level This is a must-listen if you are yet to dip your toe in the water or just want to take a peek into how someone else does it!Follow Angela from Branche:@branche.clothing www.branche.com.aufacebook.com/branche.com.auSee omnystudio.com/listener for privacy information.