Is your messaging clear or confusing?

🎧 Are you confusing your potential customers with an unclear message or no message at all?⁠⁠In episode 51 on the eCommerce Marketing Society podcast, I'm taking a deep dive into your message AKA your unique selling proposition. ⁠⁠This is basically how you communicate what you sell, who it's for and why someone should care/buy. ⁠⁠Lack of clear or meaningful messaging is a really common mistake I see, and it could be harming your ability to attract your ideal customer and conversions.⁠⁠Messaging is the #1 pillar of what I refer to as your essential eComm foundations - so it deserves some time and care to get it as clear and compelling as possible. In this episode we are covering: What is your message What does your message need to do Why it's important to the success of your marketing ⁠How to know if your message is confusing  What you can do to start improving yours   This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday! https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   See omnystudio.com/listener for privacy information.