Takeaways from eCommerce Expo for the smaller retailer. Email, CRO, personalisation, Applepay

Our host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personalisation, Apple pay for email, and Chloe's own tips on how reviews can improve your marketing and return on investment.