EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch

Embracing Marketing Mistakes - Podcast tekijän mukaan Prohibition PR

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Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong. Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and ...

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