Adapting Your Marketing Strategy in the Creator Age with Kipp Bodnar: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Kipp is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy to drive awareness and demand for HubSpot’s inbound marketing and sales products. Top 3 Value Bombs 1. It is not just how hard you work, it is what you work on. 2. Brands should try to work with creators in their space. 3. If you are a business person, align yourself with creators. Subscribe to HubSpot's channel! Watch. Learn. Grow - HubSpot YouTube Channel Sponsors HubSpot With the HubSpot for Startups program, you can save 30-90 percent on a platform that scales right along with you! To see if you’re eligible to join the HubSpot for Startups program and take your growth to the next level, visit HubSpot.com/startups Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions