#409 - Conversions are a byproduct of great customer engagement

Prashant Kumar, VP of Products at Bluecore, a retail marketing platform that enables marketers to connect casual shoppers to the products that transform them into lifetime customers, joins us for a highly insightful conversation. He shares how one visit to witness the day in the life of a brand front liner was an awakening that shaped the future of his career. Prashant shares insights about what marketers need for customer retention. He also talks about how data, empathy, intelligence and being flexible can feed the demands of an evolving customer. Identification of the customer demands remains the key to successful outcomes for both the brand and the consumer.