Brightland’s Founder Aishwarya Iyer shares how she describes her olive oil like wine and markets it like a beauty brand, and why the financials should be your #1 priority

Joining me on today’s episode is Aishwarya Iyer, the founder behind the most instagrammable olive oil company you’ll ever come across, Brightland. Brightland was founded when Aish was going through an elimination diet to figure out what was causing her stomach issues, and she discovered a frightening fact that 80% of the olive oil we consume is actually rotten. I know, so gross. She decided it was time to take this insight and create her own olive oil and boy oh boy are we glad she did. In this ep we’re covering the fresh approach she took when creating the brand; wanting it to be described like wine and marketing it like a beauty brand. How partnerships have been a critical element to the brands success, and the lessons she learned along the way as a female entrepreneur. LINKS WE MENTION: Brightland’s WebsiteBrightland’s InstagramAish’s InstagramFemale Startup Club’s InstagramIn partnership with Klaviyo, the best email marketing tool for eCommerce businesses. Hosted on Acast. See acast.com/privacy for more information.