Dopple Founder Chao Wang gives us the breakdown of her guerilla marketing strategies that lead to a 10k waitlist on $0 spend

Today we’re learning from Chao Wang, the founder of the kids subscription clothing company Dopple. We chat about her journey in scaling this business by doing things that aren’t scalable - like building a 10k person waitlist with $0 spend, along with some other really cool gems of info behind the scenes of building this company.If you haven’t heard of Dopple it was founded in 2017 by Chao and Janel Hertz as a membership service reimagining how parents shop for their kids. Dopple was created to make parents’ lives easier and a lot more fun by delivering quarterly “Dopple Drops” of custom-curated children’s outfits to subscribers. The company, which recently raised $9.8 million in seed funding, uses a machine learning styling algorithm to achieve some of the industry’s highest keep rates for try-on-at-home models.LINKS WE MENTION:Chao's InstagramJane's InstagramDopple's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: [email protected] Startup Club $1000 Monthly Cash Give Away Hosted on Acast. See acast.com/privacy for more information.