Ecomm master Gretta van Riel reveals how she made $1M in a day + her proven strategies explained

Welcome to episode 6 of Female Startup Club with entrepreneur Gretta Rose van Riel. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.Today I’m chatting with friend and eCommerce master Gretta Rose van Riel, the award-winning entrepreneur behind SkinnyMe Tea, Drop Bottle and The 5th, and one of the few members of the million-dollars-in-a-day club. Gretta appeared on the 2018 Forbes’ 30-under-30 list and like any fruitful business innovator, is continuing to create with emerging brands such as Hey Influencers, Tomorrow, as well as online eCommerce courses with Foundr and Shopify to name a few. Join us as we discuss Gretta’s humble beginnings, innovative eCommerce strategies, and learn how to start up your startup today!TOPICS WE COVER:Proven tactics to grow your Instagram accountThe SkinnyMe Tea origin storyHow Instagram has grown over the years and how the algorithm has evolvedWorking with investors to grow your brandFocusing on your idea first and foremost, if you don’t have an idea that you love, it’s hard to really growThe struggles associated with building too much hype that you’re not prepared forChanging the way you frame your communication with your audience, to take a potentially negative experience, into a positive user experienceThe power of scarcity in eCommerce and how that helped shape “The 5th” Gretta’s three ”I’s” in business: Instagram, Influencers and IncentivesGretta also breaks down her three “C’s”:Content - find your top-performing content and post more of itCollaboration - leveraging people’s pre-existing audiencesConsistency - posting regularly across the platform to engage your audience and provide those touchpoints that they need to build a relationship with youThe three R’s formula for solid influencer marketing: Reach, Relevancy and Relationships.Mistakes that brands make over and over againWhat is a Facebook ads takeoverMaking your user experience as frictionless as possibleLINKS WE MENTIONED:Davey Fogarty - Calming Blankets - Entrepreneur to WatchPlatforms Gleam and Vyper to create incentivised giveawaysGretta’s InstagramDoone’s InstagramFemale Startup Club’s Instagram Hosted on Acast. See acast.com/privacy for more information.