How a random TikTok video generated more than 800,000 signups for a bridal tech startup, with Leslie Voorhees Means, Co-Founder of Anomalie

A disruptive bridal tech startup that has more than 4 billion options to customise a wedding dress, for a fraction of the cost of regular gowns. Genius! In this episode we're talking about the lightbulb moment that lead to Leslie starting the business with her now husband, how her background in product development at companies like Nike and Apple became one of their biggest strengths, key advice for fundraising and the moment that a random TikTok video went viral and generated 800,000 sign ups to their website in month alone.LINKS WE MENTION:Anomalie's WebsiteAnomalie's InstagramPodcast: Radiolab Podcast: How I Built ThisBook: Option B: Facing Adversity, Building Resilience, and Finding Joy Hosted on Acast. See acast.com/privacy for more information.